Hot on the trails of two new releases from their established gin brands, with the resurrection of Tanqueray Malacca and innovation of Gordon’s Crisp Cucumber, Diageo have breathed new life into another one of their classic brands: Blackberry & Elderflower Pimm’s.
Pimm’s is well-known for having a history of a variety of products made with different bases (No.’s 1 to 6), but innovation with additional flavours is somewhat new. That said, although Winter Pimm’s, like Pimm’s No. 3, is brandy-based, it also has additional orange and spice.
Enough of the chat, let’s get on with the taste!
Pimm’s Special Blackberry & Elderflower Edition is bottled at 20% ABV (lower than the 25%ABV of the No:1 and No:6 cups) and its suggested serve is with lemonade and a garnish of blackberries. Although almost nobody drinks Pimm’s on its own, I thought it might be useful for reference to see what characteristics it has on its own, before trying it mixed. For all of the long mixed drinks, I used a three to one ratio.
Nose: A deep red-purple in colour, there’s a nose of blackberry, orange and other citrus, some spice and some sweet elderflower. Almost reminiscent of Refreshers sweets.
Taste: The blackberry continues on the taste. I feared it would be too sweet, but it’s not. Again, the citrus and spice are both there, there’s a slightly confectionery quality to it, too. And although it’s blackberry, it isn’t too tart.
With Lemonade – the suggested serve
I am using Waitrose Essential Lemonade, which is one of my favourites. In addition to the suggested garnish of blackberry, I used some lemon peel, which adds some citrus notes and also adds to the contrast of colours in the glass. Ah, it’s lovely! Almost like an alcoholic blackcurrant and lemonade, plus a little elderflower. I find that mashing up the blackberries with a straw makes the drink a little tart, which I enjoy. I can see why this is the recommended serve, although I like my little addition of the lemon. In short, immensely quaffable.
I always include this in fruit cup reviews as this is one watch-loving reader’s mixer of choice (he knows who he is). It works quite nicely; although, as the flavour of the Pimm’s is a bit more delicate than usual, Schweppes tonic overpowers it slightly. As such, I think the use of Fevertree or Q would improve it. You get a little build in flavour of tart blackberry towards the end, although the elderflower is nearly all lost.
With Ginger Ale
Blackberry & ginger seems to be one of those natural partnerships, so I have high hopes for this drink. And I was right! It works really nicely: juicy and jammy, with a sweet, floral elderflower lift, followed by the bite of the ginger. Easy to drink and very refreshing. For some extra tartness, I
suggest muddling the blackberry slightly in the bottom of the glass with a straw, which really sets the drink off nicely.
This drink works particularly well with intense, herbal fruit cups; especially the excellent Sipsmith Summer Cup. As such, I’m not sure how well it will work with this more delicate variation. However, in the interests of science, I thought I’d give it a go! Plus, a blackberry-garnished Negroni seemed rather an attractive proposition. In my haste to write this article, I actually substituted the Campari in the drink with the Pimm’s, rather than the red vermouth, as I had intended. However, the result was serendipitously lovely, with the gin and red vermouth providing a neat background on which the lighter flavours of the fruit cup sit. An appetite-raising cocktail and perfect for an aperitif.
This is the drink as I had intended, with Campari and no red vermouth.
The drink is good, as suspected the Campari is very powerful, although the fruit cup adds some sweeter and floral notes to the drink, which – as I appear to be losing my sweet-tooth – appeals to me less than it might have done a couple of years ago. Having said that, I’m sure some people will really like it. Once again, this makes a nice aperitif, vastly improved with a squeeze of fresh citrus.
With Bitter Lemon
What I really like about this drink initially is the colour: it’s a louched pink-purple, which is neatly offset by the darkness of the blackberry garnish. Bitter lemon is often an under-utilised mixer, but I think that it works sublimely here: the citrus offsets any sweetness from the elderflower and the
blackberry adds a good, jammy note. Fans of the Long Peddlar (sloe gin & bitter lemon) are sure to be fans of this. My favourite drink so far.
With Ginger Beer
I used Old Jamaica Ginger Beer, which came out well in our 27 Ginger Beer Tasting. However, in this mix, for me, the combined sweetness of the ginger beer and the fruit cup just don’t work well together. The elderflower is lost completely, although there is a pleasant, jammy flavour that appears towards the end.
It’s great to see the fruit cup category expanding with Blackberry & Elderflower. The elderflower certainly adds a spring or early summer-like feel to the drink, whilst the blackberry contributes a late-summer/autumnal aspect. For those looking for a pleasant afternoon summer’s drink for garden parties and wedding receptions, this will do wonderfully. If, however, you’re looking for a more intense, herbal kick, I suggest you stick to the original Pimm’s or add a dash of red vermouth – maybe even a splash of gin! – to this fruit cup. I really enjoyed the accidental Negroni, although, of the longer drinks, I would recommend either the bitter lemon or sparkling lemonade.
I like the idea of the blackberry garnish, but – alas! – as these are currently out of season in the UK, mine came from Guatemala; but, when my blackberry bush is full of fruit, some freshly-picked berries will be absolutely great in a drink like this.
Pimm’s Blackberry & Elderflower is available for around £16 for 70cl from Waitrose and Sainsburys.
I’m also intrigued as to how this will work in Whisky drinks – such as variation on the Canadian Blackberry Fix.