Cocktails with… Sloemotion No7 Fruit Cup

Summer is on the way and with it, the need for cool and refreshing drinks. Often, the mind moves automatically to summer fruit cups (rather fitting, given our site’s name) and the most commonly available of these is Pimm’s, but increasingly more varieties are being released by other companies.

Today, we are looking at SloeMotion No7 (so named as it is their seventh product), which is a blend of gin, hedgerow, orchard, and field fruits, as well as hedgerow blossom and herbs. The suggested ratio for the serve is 1 pt SloeMotion Cup to 4 parts lemonade. It is bottled at a respectable 25% ABV.

SloeMotion No7 Fruit Cup FINAL bottle

The Taste

With Lemonade (I used the Sainsbury’s own brand, as recommended by SloeMotion)
Bold, rich, and fruity flavours with plenty of luscious berry notes, as well as a touch of spice and crisp, leafy notes, which are emphasised by the cucumber garnish. Even with lemonade it’s not too sweet, which adds to the drink’s refreshment.

With Bitter Lemon
This produces a much tarter version of the drink, but, given how well bitter lemon mixes with sloe gin, it is not a surprise that it works well with the SloeMotion No7. There is an additional, delightfully earthy quinine bitterness on the finish.

SloeMotion No7 Fruit Cup FINAL Lemonade

With Ginger Ale
This is the sweetest of the drinks that I tried, but it is still rather good; I like the gentle warmth that the mixer provides and it works well with the herbal and fruit notes of the drink. It’s also slightly less fizzy than the lemonade version, which will appeal to some people. Another tasty version.

With Soda Water
For those who prefer less sugar in their drink, this is an excellent choice. The greater subtleties of the fruit cup come through well, including some oaky, tea leaf tannin notes, plus citrus and some more fresh, leafy notes. Exceptional refreshment.

In Conclusion

I think that SloeMotion No7 brings something a little different to the category of fruit cups, providing a greater complexity than many of the mainstream brands and embracing fruit flavours, especially when compared to the more herbal characteristics of other excellent cups such as Plymouth or Sipsmith.

I enjoyed it most with lemonade and plain sparkling water.