Bruce Cost’s REAL Ginger Ale

Bruce Cost’s Ginger Ale


For me, the real ace in the pack was Bruce Cost’s Fresh Ginger Ale. Mr Cost wrote a very comprehensive book on ginger, “Ginger East meets West”, where he documents the origins of ginger soft drinks and how he finally decided to make his own ginger ale.
But this is no Canada Dry, however. Bruce has taken his inspiration from the more hearty Belfast-style of ginger ale; it is something of a hybrid between modern ginger beer and ginger ale, but, in reality, was the ancestor of both. Belfast Ginger Ale is more fiery than ginger ale, but not as sweet as ginger beer, and it’s delicious.
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Tasting Notes:
There’s a fruity nose with a hint of spice. In terms of taste, the fruitiness appears again, maybe passion fruit, as well as some malt and a bit of yeast. It has a medium fizz and tasted like a fresh, home-made variety; rustic, but absolutely superb. To my mind, this is a good example of Belfast-style ginger ale. I wish more ginger beers were like this; Bruce Cost’s Ginger Ale has to be one of my favourites.I also tried Mr Cost’s Ginger Ale in a variety of ginger ale cocktails, the recipes for which can be found here.
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Postmaster [50ml Gin, 100ml  Fresh Ginger Ale, Build over Ice]
Pleasant and refreshing, but probably a bit sweet for me; half a measure of citrus juice would turn this into a buck and that would solve the problem.
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Sloe Bump [50ml Sloe Gin, 100ml  Fresh Ginger Ale, Build over Ice]
Rather pleasant, as it freshens up the sloe gin. It may, perhaps, be too sweet for some, but if you were to use a variety such as Sloeth or Foxdenton, this wouldn’t be a problem.
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Horses Neck [50ml Brandy, 100ml  Fresh Ginger Ale; Add Ice and a Citrus twist]
Sweet & smooth and the twist of citrus sets off the flavours nicely. Not too fizzy and very tasty.
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Typically, you would use a ginger beer for the two drinks below, but I was intrigued to try them, as Bruce Cost’s Ginger Ale is rather ginger-beer-like.
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Moscow Mule
Great, not so heavy of the ginger and a little bit of lemongrass comes through. Fresh an very quenching of one’s thirst.
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Dark  & Stormy
Pretty good rink, maybe a bit watery but the way the ginger ale and the rum interacts it certainly looks stormy. Visually spectacular.
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I’m really impressed with this product and I’m keen to try the Passion-fruit and Jasmine Ginger Ales that they also make. It tasted just as good mixed as it did on its own and I hope that it’s available in the UK sometime soon.
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Cocktails with… Beefeater Winter

It seems that Beefeater have excelled themselves in gin innovation this year by launching not just one, but two seasonal varieties of their gin. Beefeater Winter follows their summer edition and, in addition to Beefeater’s normal botanicals, takes flavour from pine shoots, cinnamon and nutmeg. Given the very festive nature of this gin and Mrs. B’s new fondness for hot cocktails, in a new twist for “Cocktails with…”, one half of the drinks we tried were hot.

The COOLIES

#1 Gin & Tonic
We tried this in an icicle Gin & Tonic, using real icicles from a recent cold snap. I really enjoyed this drink, as I do normally with Beefeater, but it was only at the end that I could tell the two apart: Beefeater Winter has a much spicier nose.

#2 Martini
A good Martini; the extra botanicals in Beefeater Winter complement the vermouth well and, although the drink itself was stirred until ice cold, it seemed more warming than your average Gin & It.

#3 Gimlet
A subtle and smooth Gimlet; the gin balances out the lime cordial and is quiet until the end, when the winter spice comes through, followed by a little juniper bitterness.

#4 White Lady
Beefeater Winter produced a beautifully smooth White Lady, and, as with some of the other cocktails we tried, the difference between normal Beefeater is noticeable at the finish of the cocktail.

#5 Aviation
A crisp Aviation. Although it is quite nice, I preferred most of the other drinks.

#6 Bramble
The Bramble rather overpowers Beefeater Winter, with the Creme de Mure making it too sweet; the ingredients don’t seem to blend well.

Icicle Gin & Tonic (with real Icicles!) made with Beefeater Winter

The HOT Ones

#7 Mistletoe Mist
The cranberry and mint are well matched and the nature of the gin means that the flavour comes through without overpowering the drink. This hot and fruity cocktail is a nice alternative to most hot toddies and nogs, as it’s neither creamy nor based on honey.

#8 Hot Apple Gin
This smelt liked apple sauce and reminds me of home-made stewed apples. The warmth of the gin comes through, with a little spice and some apple freshness; it’s a good alternative to the standard hot gin toddy. Mrs B. says it reminded her of a hot apple pie.

#9 Hot Alexander
A hot version of the Original Gin Alexander, this was a punt, but I was pleased with how it worked out. The standard drink is usually served ice cold and so isn’t so great for the winter, but the hot version has a delicious creaminess and provides a good appreciation of the gin and its wintery notes.

#10 Gin Egg Nog
This was a hot variation of the recipe provided by Beefeater. It tasted a little like cake batter, with a flavour of the gin at the end. The gin works well, as it is not too overpowering, but provides some spice. The drink tastes a bit like custard, but, when you consider the ingredients, that’s not too surprising.

#11 Hot Gin Toddy
I think the garnish of cloves add something to the flavour and complements the Beefeater Winter well. This gin makes a very classic gin toddy.

#12 Bakewell
Tastes like a Christmas Bakewell tart: a little milky, with sweet almond notes, all finished off with a cherry garnish. Some juniper and spice at the end.

#13 Buttered Beefeater
Hot buttered rum, Beefeater style. This was incredibly indulgent and probably should take the place of a pudding. It tastes of caramel and butter, reminding me a tad of raw flapjack mix. Drinking it through a top of layer of whipped cream adds to the sweetness and the coolness of the cream contrasts nicely with the warmth of the drink. I used molasses sugar, which seemed to work better with the flavours of this particular gin.

Beefeater Gin's Master Distiller Desmond Payne and DTS

Beefeater Gin’s Master Distiller Desmond Payne and DTS

In conclusion, I think this is another great innovation and, although I think it works well in some of the cold drinks, it really shines in the hotties; with a bit of innovation and seasonal flair, you can find some perfect winter warmers to make with this gin.

After this review, it begs one question: in the future will there be other seasonal variants of Beefeater? Perhaps a spring or autumnal gin? Time will tell, but I for one would like to see them!

Available for around £18-£20 for 70cl from The DrinkShop & The Whisky Exchange.

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