Bruce Cost’s REAL Ginger Ale

Bruce Cost’s Ginger Ale


For me, the real ace in the pack was Bruce Cost’s Fresh Ginger Ale. Mr Cost wrote a very comprehensive book on ginger, “Ginger East meets West”, where he documents the origins of ginger soft drinks and how he finally decided to make his own ginger ale.
But this is no Canada Dry, however. Bruce has taken his inspiration from the more hearty Belfast-style of ginger ale; it is something of a hybrid between modern ginger beer and ginger ale, but, in reality, was the ancestor of both. Belfast Ginger Ale is more fiery than ginger ale, but not as sweet as ginger beer, and it’s delicious.
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Tasting Notes:
There’s a fruity nose with a hint of spice. In terms of taste, the fruitiness appears again, maybe passion fruit, as well as some malt and a bit of yeast. It has a medium fizz and tasted like a fresh, home-made variety; rustic, but absolutely superb. To my mind, this is a good example of Belfast-style ginger ale. I wish more ginger beers were like this; Bruce Cost’s Ginger Ale has to be one of my favourites.I also tried Mr Cost’s Ginger Ale in a variety of ginger ale cocktails, the recipes for which can be found here.
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Postmaster [50ml Gin, 100ml  Fresh Ginger Ale, Build over Ice]
Pleasant and refreshing, but probably a bit sweet for me; half a measure of citrus juice would turn this into a buck and that would solve the problem.
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Sloe Bump [50ml Sloe Gin, 100ml  Fresh Ginger Ale, Build over Ice]
Rather pleasant, as it freshens up the sloe gin. It may, perhaps, be too sweet for some, but if you were to use a variety such as Sloeth or Foxdenton, this wouldn’t be a problem.
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Horses Neck [50ml Brandy, 100ml  Fresh Ginger Ale; Add Ice and a Citrus twist]
Sweet & smooth and the twist of citrus sets off the flavours nicely. Not too fizzy and very tasty.
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Typically, you would use a ginger beer for the two drinks below, but I was intrigued to try them, as Bruce Cost’s Ginger Ale is rather ginger-beer-like.
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Moscow Mule
Great, not so heavy of the ginger and a little bit of lemongrass comes through. Fresh an very quenching of one’s thirst.
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Dark  & Stormy
Pretty good rink, maybe a bit watery but the way the ginger ale and the rum interacts it certainly looks stormy. Visually spectacular.
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I’m really impressed with this product and I’m keen to try the Passion-fruit and Jasmine Ginger Ales that they also make. It tasted just as good mixed as it did on its own and I hope that it’s available in the UK sometime soon.