Seagram’s Sunday – Seagram’s Apple Twisted Gin

This is the first of nine installments where I will be featuring products from Seagram’s Gin. Before we crack on, I need to offer my profound thanks to Seva in the US for sending me a rather lovely selection of these gins, as well as a number of other interesting products; this series of articles is dedicated to him.

 

Released in 2007, Seagram’s Twisted Apple is part of the company’s fruit-flavoured gin range, which also includes gins with flavours of: orange, lime, raspberry and purple grape. Flavoured gins used to be all the rage, starting off with cordial gins in the 1930s and moving on to more contemporary flavoured dry gins in the 1980s and ‘90s. In days gone by, almost all of the big names, including Gordons, Beefeater and Plymouth, all made flavoured gins.

Apple Gin, interestingly enough, was once very popular in England and Scotland. I looked at recreating it and some cocktails here. As such, I was intrigued to try Seagram’s Twisted Apple; here are my thoughts.

On its own:
Nose: Strong apple, followed by a little almond. It seems a touch sour.
Taste: Initially, there was the flavour of slightly oxidised, cut apple, then some vanilla, although the flavour seems rather artificial; in my opinion, it needs to be fuller and more genuine. The gin is quite sweet with a particular note of sweetness at the end.

Gin & Tonic
Juicy apple flavours make themselves known from the outset, along with a touch of almond bitterness. This reminded me of Appletizer or Apple Tango (apple soda). Although this was far from a “classic” Gin & Tonic, I found it to be a refreshing drink that was quite tasty.

Martini
Very flavourful: apples, vanilla, almond and even a hint of coconut! As fruit martinis go, this was quite good; the vermouth brought out some complexity in the spirit, including more notes of  spiced apple. A fair drink, but not one for the traditionalists.

Negroni
Like the other cocktails, this had a strong apple nose. I wasn’t quite sure what to expect from this cocktail, but I thought it was really quite good, being bittersweet, with an overlay of juicy apple flavour. A genuine surprise, but a very pleasant one, indeed.

In Conclusion
I was more impressed with Seagram’s Twisted Apple Gin than I had anticipated myself being (I think their apple vodka is pretty horrible) and, although it needs to mixed to bring out it’s best qualities, I think that some drinks, like the Negroni, I’d very happily mix and drink again.

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